The Pennsylvania Outdoor Recreation Association (PORA) is a professional association dedicated to strengthening outdoor recreation businesses across Pennsylvania. We represent the unified interests of experience providers, from ski resorts to whitewater rafting, adventure parks, caves and more.
PORA advances our members' business interests through legislative advocacy, workforce development strategies, and operational support. We monitor state and federal policy that affects outdoor recreation businesses, leverage collective resources to address shared challenges, and facilitate peer-to-peer collaboration on best practices and risk management.
We also work to build the workforce pipeline for our industry. By partnering with secondary educators, post-secondary institutions, and regional workforce development agencies, we raise awareness of outdoor recreation careers and help address member businesses' staffing challenges.
Ladora "Lori" Phillips
Board President
As General Manager of Ski Big Bear and a longtime advocate for Pennsylvania's outdoor recreation sector, Lori brings strategic vision and industry leadership to PORA's board.
Lutricia Eberly
Executive Director
With extensive experience in outdoor industry leadership, including roles at Roundtop Mountain Resort and as Chief Membership Officer with Girl Scouts in the Heart of Pennsylvania, Lutricia brings a unique blend of skills in sales, outdoor programming, and membership growth to PORA.